Name: Small and Rural Transit Agencies Roundtable: Insights into Rural Social Media Engagement
Start: 2025-06-11T08:00:00-0400
End: 2025-06-11T09:45:00-0400

Wednesday June 11, 2025 8:00am - 9:45am EDT

Salons F & G

This session will feature a roundtable format to discuss a variety of challenges and successes encountered by small and rural transit agencies. During this session, a presentation will examine the strategic use of sponsored social media advertising to gather feedback on potential expanded transit services in rural Jackson County. Attendees will gain insights into campaign design, as well as targeting and engagement metrics. A comparison of engagement levels with urban communities in Florida will highlight the unique challenges and opportunities of rural outreach. TRIPS staff will be available to answer questions about vehicles. Attendees are encouraged to bring their questions and issues to share with the moderator, presenters, and their peers.

Moderators

Stephanie Lewis

Workforce Development Project Manager, USF/CUTR

Stephanie Lewis, M.Ed., is currently a Workforce Development Project Manager and Instructional Designer at the Center for Urban Transportation Research at the University of South Florida. She has a wide range of skills in online and instructor led course development, webinar coordination... Read More →

Speakers

Carlton Allen

TRIPS Program Manager, CUTR

Carlton Allen is the TRIPS Program Manager and is assigned to the FDOT Springhill Inspection and research facility in Tallahassee. He has worked for the Center for Urban Transportation Research for 15 years. Carlton also interacts with engineering related to crashworthiness testing... Read More →